Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) breaking their sign (b) posting fake reviews (c) a fair, lower price (d) lying about a rival
- 2.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) we are open (d) made from waste paper
- 3.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) lying about a rival (d) better quality
- 4.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) posting fake reviews (d) a fair, lower price
- 5.Which of these is not a unique selling point? (a) we sell things (b) made from waste paper (c) personalised with names (d) free name tags
- 6.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 7.🔍 Which is the odd one out? (a) ready in five minutes (b) we have a table (c) it has a price (d) we sell things
- 8.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) friendlier service (d) spreading rumours
- 9.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 10.🔍 Which is the odd one out? (a) it has a price (b) it is a product (c) personalised with names (d) we are open
- 11.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) a new flavour (d) spreading rumours
- 12.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) we sell things (d) ready in five minutes
- 13.Which of these is a fair way to compete? (a) posting fake reviews (b) a cleaner stall (c) copying a rival’s logo (d) grabbing their spot
- 14.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) we sell things (c) same as every stall (d) it is a product
- 15.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 16.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 17.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) faster service (d) breaking their sign
- 18.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a rude sign (d) a unique selling point
- 19.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) faster service (d) posting fake reviews
- 20.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to set a fair price (c) to copy their sign (d) to complain
- 21.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) it has a price (d) same as every stall
- 22.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 23.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 24.🔍 Which is the odd one out? (a) breaking their sign (b) a cleaner stall (c) copying a rival’s logo (d) posting fake reviews
- 25.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) friendlier service (d) breaking their sign
- 26.🔍 Which is the odd one out? (a) friendlier service (b) lying about a rival (c) a fair, lower price (d) better quality
- 27.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 28.Which of these is not a unique selling point? (a) we are open (b) free name tags (c) a new flavour each week (d) delivered to your door
- 29.🔍 Which is the odd one out? (a) a new flavour each week (b) a sugar-free recipe (c) it is a product (d) made from waste paper
- 30.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) spreading rumours (d) a new flavour
- 31.🔍 Which is the odd one out? (a) we are open (b) we sell things (c) delivered to your door (d) it is a product
- 32.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 33.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) spreading rumours (d) a fair, lower price
- 34.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) same as every stall (d) ready in five minutes
- 36.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 37.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 38.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 39.🔍 Which is the odd one out? (a) same as every stall (b) made from waste paper (c) we are open (d) it has a price
- 40.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
Answer key
- a fair, lower price
- made from waste paper
- better quality
- posting fake reviews
- we sell things
- True
- ready in five minutes
- friendlier service
- True
- personalised with names
- a new flavour
- ready in five minutes
- a cleaner stall
- a sugar-free recipe
- True
- an unfair way
- breaking their sign
- a unique selling point
- faster service
- to set a fair price
- a new flavour each week
- a fair way to compete
- not a USP
- a cleaner stall
- breaking their sign
- lying about a rival
- True
- we are open
- it is a product
- spreading rumours
- delivered to your door
- a fair way to compete
- spreading rumours
- False
- same as every stall
- a clear USP
- False
- True
- made from waste paper
- True
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