Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 2.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 3.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a louder voice (d) a higher price only
- 4.Which of these is a clear unique selling point? (a) delivered to your door (b) we have a table (c) same as every stall (d) it has a price
- 5.🔍 Which is the odd one out? (a) free name tags (b) we are open (c) we sell things (d) we have a table
- 6.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 7.🔍 Which is the odd one out? (a) we have a table (b) free name tags (c) made from waste paper (d) ready in five minutes
- 8.Which of these is an unfair way to compete? (a) friendlier service (b) copying a rival’s logo (c) better quality (d) a fair, lower price
- 9.🔍 Which is the odd one out? (a) grabbing their spot (b) friendlier service (c) copying a rival’s logo (d) spreading rumours
- 10.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 11.Which of these is an unfair way to compete? (a) lying about a rival (b) a new flavour (c) a cleaner stall (d) friendlier service
- 12.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) we sell things (d) a sugar-free recipe
- 13.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to set a fair price (c) to copy their sign (d) to complain
- 14.Which of these is not a unique selling point? (a) we are open (b) delivered to your door (c) ready in five minutes (d) made from waste paper
- 15.Which of these is a fair way to compete? (a) a new flavour (b) copying a rival’s logo (c) lying about a rival (d) grabbing their spot
- 16.Which of these is a fair way to compete? (a) breaking their sign (b) copying a rival’s logo (c) spreading rumours (d) friendlier service
- 17.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) better quality (d) breaking their sign
- 18.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 19.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 20.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) pick a random word (d) skip it
- 21.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) spreading rumours (d) a cleaner stall
- 22.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 23.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 24.Which of these is not a unique selling point? (a) we sell things (b) a new flavour each week (c) ready in five minutes (d) personalised with names
- 25.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 26.Which of these is a clear unique selling point? (a) personalised with names (b) same as every stall (c) we are open (d) it is a product
- 27.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 28.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) we have a table (d) a new flavour each week
- 29.🔍 Which is the odd one out? (a) friendlier service (b) copying a rival’s logo (c) faster service (d) a fair, lower price
- 30.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) a sugar-free recipe (d) it has a price
- 31.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 32.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) personalised with names (d) we have a table
- 33.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 34.Which of these is a fair way to compete? (a) posting fake reviews (b) better quality (c) copying a rival’s logo (d) breaking their sign
- 35.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 36.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) breaking their sign (d) faster service
- 37.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 38.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 39.Which of these is a clear unique selling point? (a) we sell things (b) same as every stall (c) it is a product (d) ready in five minutes
- 40.Which of these is a fair way to compete? (a) lying about a rival (b) a cleaner stall (c) posting fake reviews (d) copying a rival’s logo
Answer key
- not a USP
- False
- a unique selling point
- delivered to your door
- free name tags
- a clear USP
- we have a table
- copying a rival’s logo
- friendlier service
- True
- lying about a rival
- we sell things
- to set a fair price
- we are open
- a new flavour
- friendlier service
- breaking their sign
- a clear USP
- an unfair way
- ask what buyers miss
- spreading rumours
- False
- True
- we sell things
- False
- personalised with names
- a clear USP
- a new flavour each week
- copying a rival’s logo
- it has a price
- True
- personalised with names
- True
- better quality
- an unfair way
- faster service
- an unfair way
- a fair way to compete
- ready in five minutes
- a cleaner stall
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