Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 2.🔍 Which is the odd one out? (a) ready in five minutes (b) we have a table (c) delivered to your door (d) a new flavour each week
- 3.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) better quality (d) a fair, lower price
- 4.Which of these is a fair way to compete? (a) breaking their sign (b) grabbing their spot (c) spreading rumours (d) better quality
- 5.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 6.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) ask what buyers miss (d) skip it
- 7.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 8.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 9.🔍 Which is the odd one out? (a) better quality (b) posting fake reviews (c) a fair, lower price (d) a new flavour
- 10.Which of these is a clear unique selling point? (a) it is a product (b) we are open (c) a sugar-free recipe (d) same as every stall
- 11.Which of these is a fair way to compete? (a) breaking their sign (b) spreading rumours (c) a new flavour (d) grabbing their spot
- 12.Which of these is a fair way to compete? (a) faster service (b) copying a rival’s logo (c) posting fake reviews (d) grabbing their spot
- 13.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 14.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 15.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 16.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) faster service (d) friendlier service
- 17.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 18.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 19.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 20.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) friendlier service (d) copying a rival’s logo
- 21.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 22.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) free name tags (d) same as every stall
- 23.🔍 Which is the odd one out? (a) it has a price (b) free name tags (c) delivered to your door (d) made from waste paper
- 24.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 25.🔍 Which is the odd one out? (a) lying about a rival (b) a new flavour (c) faster service (d) better quality
- 26.🔍 Which is the odd one out? (a) a fair, lower price (b) posting fake reviews (c) grabbing their spot (d) breaking their sign
- 27.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 28.Which of these is a clear unique selling point? (a) we have a table (b) same as every stall (c) free name tags (d) it is a product
- 29.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 30.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) personalised with names (d) we are open
- 31.🔍 Which is the odd one out? (a) better quality (b) breaking their sign (c) lying about a rival (d) grabbing their spot
- 32.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 33.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to close them down (c) to set a fair price (d) to complain
- 34.🏪 What is a competitor? (a) a customer (b) a supplier (c) a rival seller (d) your teammate
- 35.🔍 Which is the odd one out? (a) we sell things (b) made from waste paper (c) free name tags (d) personalised with names
- 36.🔍 Which is the odd one out? (a) a fair, lower price (b) spreading rumours (c) friendlier service (d) a cleaner stall
- 37.🔍 Which is the odd one out? (a) it has a price (b) personalised with names (c) we have a table (d) we sell things
- 38.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 39.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 40.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) better quality (d) posting fake reviews
Answer key
- a fair way to compete
- we have a table
- breaking their sign
- better quality
- an unfair way
- ask what buyers miss
- False
- not a USP
- posting fake reviews
- a sugar-free recipe
- a new flavour
- faster service
- an unfair way
- a fair way to compete
- a clear USP
- copying a rival’s logo
- a clear USP
- a fair way to compete
- True
- copying a rival’s logo
- False
- same as every stall
- it has a price
- a clear USP
- lying about a rival
- a fair, lower price
- a unique selling point
- free name tags
- a fair way to compete
- personalised with names
- better quality
- not a USP
- to set a fair price
- a rival seller
- we sell things
- spreading rumours
- personalised with names
- a fair way to compete
- not a USP
- posting fake reviews
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