Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) we sell things (d) personalised with names
- 2.Which of these is an unfair way to compete? (a) grabbing their spot (b) friendlier service (c) a fair, lower price (d) faster service
- 3.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 4.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) friendlier service (c) a cleaner stall (d) better quality
- 5.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 6.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) a new flavour each week (d) we are open
- 7.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a louder voice (d) a higher price only
- 8.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 9.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) posting fake reviews (d) friendlier service
- 10.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 11.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 12.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 13.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) a new flavour each week (d) we have a table
- 14.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 15.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 16.🔍 Which is the odd one out? (a) it is a product (b) we have a table (c) delivered to your door (d) we sell things
- 17.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 18.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 19.🔍 Which is the odd one out? (a) a new flavour each week (b) ready in five minutes (c) we are open (d) free name tags
- 20.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 21.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 22.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 23.🔍 Which is the odd one out? (a) a new flavour (b) lying about a rival (c) grabbing their spot (d) posting fake reviews
- 24.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 25.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 26.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 27.Which of these is a fair way to compete? (a) breaking their sign (b) grabbing their spot (c) lying about a rival (d) better quality
- 28.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to close them down (c) to set a fair price (d) to complain
- 29.🔍 Which is the odd one out? (a) it is a product (b) free name tags (c) personalised with names (d) made from waste paper
- 30.Which of these is a clear unique selling point? (a) ready in five minutes (b) we sell things (c) we are open (d) it has a price
- 31.🔍 Which is the odd one out? (a) a new flavour each week (b) delivered to your door (c) made from waste paper (d) we sell things
- 32.🔍 Which is the odd one out? (a) a cleaner stall (b) spreading rumours (c) faster service (d) a fair, lower price
- 33.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) posting fake reviews (d) better quality
- 34.🔍 Which is the odd one out? (a) it is a product (b) same as every stall (c) free name tags (d) we sell things
- 35.🔍 Which is the odd one out? (a) ready in five minutes (b) we sell things (c) we are open (d) it has a price
- 36.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) lying about a rival (d) a cleaner stall
- 37.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) better quality (d) posting fake reviews
- 38.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) made from waste paper (d) same as every stall
- 39.Which of these is a fair way to compete? (a) a cleaner stall (b) grabbing their spot (c) posting fake reviews (d) copying a rival’s logo
- 40.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
Answer key
- personalised with names
- grabbing their spot
- False
- copying a rival’s logo
- True
- a new flavour each week
- a unique selling point
- a fair way to compete
- friendlier service
- ask what buyers miss
- not a USP
- a clear USP
- we have a table
- True
- False
- delivered to your door
- not a USP
- not a USP
- we are open
- a clear USP
- False
- an unfair way
- a new flavour
- an unfair way
- True
- True
- better quality
- to set a fair price
- it is a product
- ready in five minutes
- we sell things
- spreading rumours
- better quality
- free name tags
- ready in five minutes
- lying about a rival
- posting fake reviews
- same as every stall
- a cleaner stall
- False
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