Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) we sell things (b) ready in five minutes (c) free name tags (d) delivered to your door
- 2.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 3.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 4.Which of these is a fair way to compete? (a) breaking their sign (b) copying a rival’s logo (c) spreading rumours (d) a new flavour
- 5.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 6.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) a fair, lower price (d) grabbing their spot
- 7.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) prices always rise (d) it is not good
- 8.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 9.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 10.Which of these is an unfair way to compete? (a) faster service (b) lying about a rival (c) a fair, lower price (d) a cleaner stall
- 11.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 12.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) personalised with names (d) we are open
- 13.Which of these is a clear unique selling point? (a) delivered to your door (b) we are open (c) it has a price (d) same as every stall
- 14.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 15.Which of these is a clear unique selling point? (a) we are open (b) a new flavour each week (c) we have a table (d) it has a price
- 16.🔍 Which is the odd one out? (a) we are open (b) delivered to your door (c) same as every stall (d) it has a price
- 17.Which of these is not a unique selling point? (a) made from waste paper (b) free name tags (c) a new flavour each week (d) it is a product
- 18.🔍 Which is the odd one out? (a) faster service (b) lying about a rival (c) grabbing their spot (d) breaking their sign
- 19.🔍 Which is the odd one out? (a) free name tags (b) made from waste paper (c) a new flavour each week (d) we have a table
- 20.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) it has a price (d) free name tags
- 21.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 22.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 23.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) a new flavour each week (d) we sell things
- 24.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) friendlier service (d) posting fake reviews
- 25.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) copying a rival’s logo (d) friendlier service
- 26.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 27.🔍 Which is the odd one out? (a) posting fake reviews (b) breaking their sign (c) spreading rumours (d) a fair, lower price
- 28.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a unique selling point (d) a louder voice
- 29.🔍 Which is the odd one out? (a) made from waste paper (b) we are open (c) a new flavour each week (d) a sugar-free recipe
- 30.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 31.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) spreading rumours (d) a cleaner stall
- 32.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 33.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) better quality (d) posting fake reviews
- 34.Which of these is a clear unique selling point? (a) we have a table (b) ready in five minutes (c) it has a price (d) we sell things
- 35.Which of these is a clear unique selling point? (a) made from waste paper (b) it is a product (c) we sell things (d) it has a price
- 36.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 37.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 38.Which of these is a fair way to compete? (a) a cleaner stall (b) posting fake reviews (c) copying a rival’s logo (d) lying about a rival
- 39.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) ask what buyers miss (d) pick a random word
- 40.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
Answer key
- we sell things
- False
- a clear USP
- a new flavour
- a clear USP
- grabbing their spot
- they get better choices
- True
- a fair way to compete
- lying about a rival
- a fair way to compete
- personalised with names
- delivered to your door
- True
- a new flavour each week
- delivered to your door
- it is a product
- faster service
- we have a table
- free name tags
- a fair way to compete
- not a USP
- we sell things
- posting fake reviews
- copying a rival’s logo
- an unfair way
- a fair, lower price
- a unique selling point
- we are open
- an unfair way
- spreading rumours
- False
- better quality
- ready in five minutes
- made from waste paper
- not a USP
- not a USP
- a cleaner stall
- ask what buyers miss
- a fair way to compete
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