Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) faster service (d) copying a rival’s logo
- 2.🔍 Which is the odd one out? (a) delivered to your door (b) made from waste paper (c) a sugar-free recipe (d) same as every stall
- 3.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) ready in five minutes (b) a new flavour each week (c) it is a product (d) made from waste paper
- 5.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) delivered to your door (d) same as every stall
- 6.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) free name tags (d) we have a table
- 7.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) better quality (d) a fair, lower price
- 8.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) free name tags (d) it is a product
- 9.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 10.Which of these is a fair way to compete? (a) breaking their sign (b) copying a rival’s logo (c) friendlier service (d) lying about a rival
- 11.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 12.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 13.🔍 Which is the odd one out? (a) we are open (b) a sugar-free recipe (c) it is a product (d) same as every stall
- 14.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 15.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a rude sign (d) a unique selling point
- 16.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 17.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 18.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) ask what buyers miss (d) skip it
- 19.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) shops get rude (d) prices always rise
- 20.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) lying about a rival (d) a cleaner stall
- 21.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 22.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) free name tags (d) it has a price
- 23.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) made from waste paper (d) it has a price
- 24.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) friendlier service (d) copying a rival’s logo
- 25.Which of these is not a unique selling point? (a) a new flavour each week (b) personalised with names (c) made from waste paper (d) we sell things
- 26.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 27.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 28.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 29.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) a new flavour each week (d) we are open
- 30.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 31.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) we sell things (d) same as every stall
- 32.🏪 What is a competitor? (a) a supplier (b) a customer (c) your teammate (d) a rival seller
- 33.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 34.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 35.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) made from waste paper (d) it is a product
- 36.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to set a fair price (c) to complain (d) to copy their sign
- 37.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) breaking their sign (d) a cleaner stall
- 38.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) we have a table (d) ready in five minutes
- 39.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) spreading rumours (d) a new flavour
- 40.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
Answer key
- copying a rival’s logo
- same as every stall
- True
- it is a product
- delivered to your door
- we have a table
- copying a rival’s logo
- free name tags
- a clear USP
- friendlier service
- a clear USP
- a fair way to compete
- a sugar-free recipe
- an unfair way
- a unique selling point
- False
- a clear USP
- ask what buyers miss
- they get better choices
- a cleaner stall
- False
- it has a price
- made from waste paper
- friendlier service
- we sell things
- True
- True
- a fair way to compete
- a new flavour each week
- a clear USP
- delivered to your door
- a rival seller
- False
- an unfair way
- made from waste paper
- to set a fair price
- a cleaner stall
- ready in five minutes
- spreading rumours
- not a USP
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