Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 What is a competitor? (a) your teammate (b) a customer (c) a supplier (d) a rival seller
- 2.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 3.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 4.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 5.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) posting fake reviews (d) spreading rumours
- 6.🔍 Which is the odd one out? (a) free name tags (b) we have a table (c) personalised with names (d) delivered to your door
- 7.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) faster service (d) grabbing their spot
- 8.Which of these is an unfair way to compete? (a) lying about a rival (b) a fair, lower price (c) a cleaner stall (d) faster service
- 9.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) we are open (d) personalised with names
- 10.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 11.🔍 Which is the odd one out? (a) it has a price (b) free name tags (c) we are open (d) we have a table
- 12.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 13.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to complain (c) to close them down (d) to set a fair price
- 14.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 15.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 16.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) breaking their sign (d) better quality
- 17.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 18.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) same as every stall (d) made from waste paper
- 19.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 20.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) copying a rival’s logo (d) grabbing their spot
- 21.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 22.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) it is a product (d) personalised with names
- 23.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) breaking their sign (d) faster service
- 24.Which of these is a fair way to compete? (a) a new flavour (b) posting fake reviews (c) lying about a rival (d) spreading rumours
- 25.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 26.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 27.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 28.Which of these is a fair way to compete? (a) posting fake reviews (b) a fair, lower price (c) lying about a rival (d) breaking their sign
- 29.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) grabbing their spot (d) better quality
- 30.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) spreading rumours (d) faster service
- 31.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 32.🔍 Which is the odd one out? (a) grabbing their spot (b) spreading rumours (c) lying about a rival (d) a new flavour
- 33.Which of these is an unfair way to compete? (a) a cleaner stall (b) a fair, lower price (c) spreading rumours (d) better quality
- 34.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we sell things (d) free name tags
- 35.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a higher price only (d) a rude sign
- 36.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) same as every stall (c) it is a product (d) we sell things
- 37.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 38.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 39.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) delivered to your door (d) same as every stall
- 40.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) prices always rise (d) they get better choices
Answer key
- a rival seller
- False
- not a USP
- not a USP
- better quality
- we have a table
- grabbing their spot
- lying about a rival
- we are open
- a fair way to compete
- free name tags
- a clear USP
- to set a fair price
- a fair way to compete
- not a USP
- breaking their sign
- False
- made from waste paper
- True
- a fair, lower price
- a clear USP
- it is a product
- breaking their sign
- a new flavour
- a clear USP
- ask what buyers miss
- a fair way to compete
- a fair, lower price
- better quality
- faster service
- an unfair way
- a new flavour
- spreading rumours
- free name tags
- a unique selling point
- a sugar-free recipe
- a fair way to compete
- False
- same as every stall
- they get better choices
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