Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) a new flavour (b) breaking their sign (c) copying a rival’s logo (d) posting fake reviews
- 2.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 3.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) free name tags (d) it is a product
- 4.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) a new flavour (d) spreading rumours
- 5.Which of these is a fair way to compete? (a) spreading rumours (b) friendlier service (c) copying a rival’s logo (d) breaking their sign
- 6.Which of these is not a unique selling point? (a) personalised with names (b) we sell things (c) made from waste paper (d) free name tags
- 7.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 8.🔍 Which is the odd one out? (a) a sugar-free recipe (b) it has a price (c) made from waste paper (d) delivered to your door
- 9.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 10.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 11.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) friendlier service (d) posting fake reviews
- 12.Which of these is an unfair way to compete? (a) lying about a rival (b) friendlier service (c) a cleaner stall (d) a new flavour
- 13.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) posting fake reviews (d) a cleaner stall
- 14.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 15.🛍️ Why is competition good for customers? (a) shops get rude (b) prices always rise (c) they get better choices (d) it is not good
- 16.Which of these is a clear unique selling point? (a) it has a price (b) a sugar-free recipe (c) it is a product (d) we sell things
- 17.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 18.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 19.🔍 Which is the odd one out? (a) free name tags (b) same as every stall (c) it is a product (d) we are open
- 20.🔍 Which is the odd one out? (a) posting fake reviews (b) faster service (c) a cleaner stall (d) friendlier service
- 21.Which of these is a clear unique selling point? (a) same as every stall (b) delivered to your door (c) we sell things (d) we have a table
- 22.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 23.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 24.🔍 Which is the odd one out? (a) a sugar-free recipe (b) ready in five minutes (c) it is a product (d) personalised with names
- 25.🏪 What is a competitor? (a) your teammate (b) a rival seller (c) a customer (d) a supplier
- 26.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) faster service (d) posting fake reviews
- 27.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) we sell things (d) a new flavour each week
- 28.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) better quality (d) copying a rival’s logo
- 29.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) copy the rival exactly (d) skip it
- 30.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) same as every stall (d) a sugar-free recipe
- 31.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 32.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) better quality (d) spreading rumours
- 33.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 34.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 35.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 36.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 37.🔍 Which is the odd one out? (a) a new flavour each week (b) we sell things (c) it is a product (d) same as every stall
- 38.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 39.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 40.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
Answer key
- a new flavour
- False
- free name tags
- spreading rumours
- friendlier service
- we sell things
- not a USP
- it has a price
- False
- a clear USP
- friendlier service
- lying about a rival
- a cleaner stall
- not a USP
- they get better choices
- a sugar-free recipe
- not a USP
- a fair way to compete
- free name tags
- posting fake reviews
- delivered to your door
- True
- False
- it is a product
- a rival seller
- faster service
- we sell things
- better quality
- ask what buyers miss
- same as every stall
- not a USP
- spreading rumours
- a clear USP
- False
- True
- a fair way to compete
- a new flavour each week
- True
- a fair way to compete
- False
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