Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 2.Which of these is an unfair way to compete? (a) better quality (b) lying about a rival (c) a new flavour (d) a fair, lower price
- 3.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) breaking their sign (d) a new flavour
- 4.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 5.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 6.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) a new flavour each week (d) it is a product
- 7.Which of these is a fair way to compete? (a) posting fake reviews (b) better quality (c) lying about a rival (d) copying a rival’s logo
- 8.🔍 Which is the odd one out? (a) made from waste paper (b) a sugar-free recipe (c) we sell things (d) delivered to your door
- 9.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) it has a price (d) ready in five minutes
- 10.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 11.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 12.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) spreading rumours (d) a new flavour
- 13.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 14.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) faster service (d) friendlier service
- 15.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 16.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) faster service (d) copying a rival’s logo
- 17.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) free name tags (d) we have a table
- 18.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 19.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) breaking their sign (d) faster service
- 20.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 21.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) ask what buyers miss (d) pick a random word
- 22.Which of these is a clear unique selling point? (a) we sell things (b) same as every stall (c) we are open (d) ready in five minutes
- 23.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) faster service (d) posting fake reviews
- 24.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 25.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a fair, lower price (c) friendlier service (d) a new flavour
- 26.Which of these is a fair way to compete? (a) faster service (b) lying about a rival (c) copying a rival’s logo (d) breaking their sign
- 27.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 28.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 29.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 30.🔍 Which is the odd one out? (a) lying about a rival (b) posting fake reviews (c) a fair, lower price (d) copying a rival’s logo
- 31.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 32.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 33.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 34.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 35.Which of these is a clear unique selling point? (a) we have a table (b) a new flavour each week (c) same as every stall (d) it has a price
- 36.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 37.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) made from waste paper (d) we sell things
- 38.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 39.🔍 Which is the odd one out? (a) a cleaner stall (b) posting fake reviews (c) lying about a rival (d) copying a rival’s logo
- 40.🔍 Which is the odd one out? (a) a sugar-free recipe (b) ready in five minutes (c) delivered to your door (d) we have a table
Answer key
- a clear USP
- lying about a rival
- breaking their sign
- a clear USP
- not a USP
- it is a product
- better quality
- we sell things
- it has a price
- False
- a fair way to compete
- a new flavour
- a clear USP
- spreading rumours
- False
- copying a rival’s logo
- free name tags
- they get better choices
- breaking their sign
- a rival seller
- ask what buyers miss
- ready in five minutes
- posting fake reviews
- a clear USP
- copying a rival’s logo
- faster service
- not a USP
- a clear USP
- not a USP
- a fair, lower price
- False
- False
- a clear USP
- a clear USP
- a new flavour each week
- an unfair way
- made from waste paper
- a fair way to compete
- a cleaner stall
- we have a table
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