Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 2.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) we are open (d) delivered to your door
- 3.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 4.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 5.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 6.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) ready in five minutes (d) it is a product
- 7.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 8.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) breaking their sign (d) better quality
- 9.Which of these is a fair way to compete? (a) lying about a rival (b) spreading rumours (c) grabbing their spot (d) friendlier service
- 10.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) grabbing their spot (d) a cleaner stall
- 11.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 12.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) a new flavour each week (d) we sell things
- 13.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) same as every stall (d) we have a table
- 14.🔍 Which is the odd one out? (a) delivered to your door (b) we sell things (c) it is a product (d) it has a price
- 15.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 16.🏪 What is a competitor? (a) a customer (b) a rival seller (c) a supplier (d) your teammate
- 17.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 18.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 19.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 20.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 21.🔍 Which is the odd one out? (a) personalised with names (b) it is a product (c) a sugar-free recipe (d) delivered to your door
- 22.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 23.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) it has a price (d) free name tags
- 24.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) pick a random word (d) skip it
- 25.🔍 Which is the odd one out? (a) better quality (b) a fair, lower price (c) faster service (d) lying about a rival
- 26.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) posting fake reviews (d) a fair, lower price
- 27.Which of these is a clear unique selling point? (a) we have a table (b) we sell things (c) same as every stall (d) a sugar-free recipe
- 28.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 29.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
- 30.🔍 Which is the odd one out? (a) we sell things (b) made from waste paper (c) it is a product (d) same as every stall
- 31.🔍 Which is the odd one out? (a) ready in five minutes (b) free name tags (c) it has a price (d) personalised with names
- 32.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) we have a table (d) a new flavour each week
- 33.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 34.🔍 Which is the odd one out? (a) copying a rival’s logo (b) breaking their sign (c) a fair, lower price (d) posting fake reviews
- 35.Which of these is a fair way to compete? (a) faster service (b) spreading rumours (c) copying a rival’s logo (d) posting fake reviews
- 36.🔍 Which is the odd one out? (a) grabbing their spot (b) a new flavour (c) a fair, lower price (d) friendlier service
- 37.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) friendlier service (d) breaking their sign
- 38.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) copying a rival’s logo (d) better quality
- 39.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 40.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) better quality (d) grabbing their spot
Answer key
- not a USP
- delivered to your door
- a fair way to compete
- a fair way to compete
- False
- ready in five minutes
- False
- better quality
- friendlier service
- a cleaner stall
- True
- we sell things
- personalised with names
- delivered to your door
- a clear USP
- a rival seller
- an unfair way
- a clear USP
- not a USP
- False
- it is a product
- a clear USP
- free name tags
- ask what buyers miss
- lying about a rival
- a fair, lower price
- a sugar-free recipe
- an unfair way
- they get better choices
- made from waste paper
- it has a price
- a new flavour each week
- a clear USP
- a fair, lower price
- faster service
- grabbing their spot
- breaking their sign
- copying a rival’s logo
- True
- better quality
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