Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) same as every stall (b) personalised with names (c) it is a product (d) we are open
- 2.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 3.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 4.🔍 Which is the odd one out? (a) delivered to your door (b) a sugar-free recipe (c) ready in five minutes (d) we are open
- 5.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 6.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) made from waste paper (d) it is a product
- 7.Which of these is a clear unique selling point? (a) same as every stall (b) delivered to your door (c) it has a price (d) we sell things
- 8.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 9.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) it has a price (d) a sugar-free recipe
- 10.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 11.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) better quality (d) grabbing their spot
- 12.🔍 Which is the odd one out? (a) made from waste paper (b) ready in five minutes (c) it has a price (d) delivered to your door
- 13.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 14.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 15.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) better quality (d) faster service
- 16.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) we are open (d) free name tags
- 17.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) a fair, lower price (d) spreading rumours
- 18.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 19.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) a new flavour each week (d) we sell things
- 20.🔍 Which is the odd one out? (a) delivered to your door (b) we sell things (c) a new flavour each week (d) a sugar-free recipe
- 21.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 22.Which of these is a fair way to compete? (a) spreading rumours (b) friendlier service (c) copying a rival’s logo (d) lying about a rival
- 23.🔍 Which is the odd one out? (a) better quality (b) friendlier service (c) a fair, lower price (d) lying about a rival
- 24.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 25.🏪 What is a competitor? (a) a rival seller (b) a customer (c) a supplier (d) your teammate
- 26.🔍 Which is the odd one out? (a) copying a rival’s logo (b) faster service (c) better quality (d) a fair, lower price
- 27.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) friendlier service (d) breaking their sign
- 28.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) lying about a rival (d) a new flavour
- 29.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) made from waste paper (d) we have a table
- 30.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 31.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 32.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 33.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) lying about a rival (d) better quality
- 34.🔍 Which is the odd one out? (a) we have a table (b) ready in five minutes (c) we are open (d) it has a price
- 35.Which of these is not a unique selling point? (a) made from waste paper (b) a sugar-free recipe (c) a new flavour each week (d) same as every stall
- 36.🔍 Which is the odd one out? (a) breaking their sign (b) a new flavour (c) spreading rumours (d) copying a rival’s logo
- 37.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 38.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 39.Which of these is not a unique selling point? (a) we are open (b) delivered to your door (c) personalised with names (d) made from waste paper
- 40.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
Answer key
- personalised with names
- a clear USP
- not a USP
- we are open
- a fair way to compete
- it is a product
- delivered to your door
- a fair way to compete
- it has a price
- True
- better quality
- it has a price
- not a USP
- True
- copying a rival’s logo
- free name tags
- spreading rumours
- False
- we sell things
- we sell things
- True
- friendlier service
- lying about a rival
- a clear USP
- a rival seller
- copying a rival’s logo
- breaking their sign
- a new flavour
- made from waste paper
- a fair way to compete
- a unique selling point
- True
- lying about a rival
- ready in five minutes
- same as every stall
- a new flavour
- False
- a fair way to compete
- we are open
- False
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