Entrepreneurship · lesson 12 of 24 · free

Pricing with a markup — Entrepreneurship for kids

Cost-plus pricing is the simplest way to set a price: take the cost of one item and add a markup, a percent of the cost. With a 25% markup on a ₹40 bookmark, the markup is 40 × 25 ÷ 100 = ₹10 and the price is ₹50. Then check the price against what your target customers can pay and what rivals charge — a price below cost always means a loss.

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Business tip

Cost plus a fair markup — “add a percent of the cost, then check what buyers will pay”

  1. Markup (profit on one) = cost × percent ÷ 100.
  2. Selling price = cost + markup.
  3. Markup percent = (selling price − cost) × 100 ÷ cost. Check the price against what buyers will pay.

Use it for: Setting prices for a stall, a craft order or a service.

Worked example: One paper bookmark costs ₹40 to make. Lakshmi adds a 25% markup. What is the selling price (in ₹)? → 50

  1. Markup = 40 × 25 ÷ 100 = 10.
  2. Selling price = 40 + 10 = 50.

Check: Try it: choose a markup for one of your items, work out the price and ask three people if they would pay it ✓

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🏁 Lesson 12 test

20 questions. Check each answer, then go to the next one. Get 16 or more right to pass.

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🖨️ Entrepreneurship Worksheet: Pricing with a Markup

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