Entrepreneurship · lesson 5 of 24 · free

Target customers — Entrepreneurship for kids

A target customer is the group of people most likely to need and buy what you sell: pet owners for dog-treat biscuits, gardeners for seedlings, school students for revision cards, young children for colouring sheets, elderly people for video-call help. You cannot sell to everyone — a clear group tells you what to make, what price to set and where to sell.

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Business tip

Know who buys — “the group that needs it, can pay for it and is easy to reach”

  1. Ask: who has the need this product meets, and who would happily pay for it?
  2. Price for your target customers (a pocket-money price for Class 3) and sell where they already are.
  3. Learn about them by asking and watching what they buy — not by guessing at home.

Use it for: Choosing a product, a price, a place to sell and the words on your poster.

Worked example: 🎯 Who is the main target customer for seedlings in pots? → gardeners

  1. Seedlings are for people who grow plants.
  2. So the target customers are gardeners.

Check: Try it: describe the target customer for your idea in one sentence: who, their age, where they are ✓

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✏️ Practice

Work it out in your head or on paper, type the answer and press Check. Stuck? Press “Show me how”.

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🏁 Lesson 5 test

20 questions. Check each answer, then go to the next one. Get 16 or more right to pass.

🏅 Sign in with Google to earn the 🎯 Customer Finder badge when you pass — and a certificate when you finish all 8 lessons of Part 1 · Ideas and customers. You can still take the test without signing in.

🖨️ Entrepreneurship Worksheet: Target Customers

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