Entrepreneurship · lesson 6 of 24 · free

Market research questions — Entrepreneurship for kids

Market research means finding out what customers need, like and will pay — before you spend money. A helpful question is neutral and gives facts you can use: “How much would you pay for one?”, “What do you dislike about the snacks now?”. An unhelpful one pushes for a yes (“You love my idea, right?”) or is off-topic. Ask the people who will really buy, ask many of them, then count the answers.

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Business tip

Ask, don’t push — “neutral questions to real buyers give answers you can use”

  1. Helpful questions: price, how often, what they dislike now, which choice, where they buy now. Unhelpful: “right?” questions that push for a yes, and off-topic questions.
  2. Ask the real buyers (Class 6 students for a Class 6 snack), and ask many — 30 answers tell you more than 3.
  3. Count the answers: percent who said yes = yes ÷ all asked × 100.

Use it for: Before making stock, choosing flavours or prices, and for school surveys.

Worked example: Diya asked 20 people about a plant sale and 10 said yes. What percent said yes? → 50

  1. Percent = part ÷ whole × 100.
  2. 10 × 100 ÷ 20 = 50.

Check: Try it: write five neutral questions about your idea and ask at least ten people ✓

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✏️ Practice

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🏁 Lesson 6 test

20 questions. Check each answer, then go to the next one. Get 16 or more right to pass.

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🖨️ Entrepreneurship Worksheet: Market Research Questions

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